Everyone knows Barbie. Barbie is one of the most iconic brands in the world!
ICLA has been fortunate to have been selected to produce many of Barbie’s marketing materials for over 15 years, having produced the 10 Years of Barbie Fashion Model Collection, as a tribute to the fashion designs of Robert Best, and the 2016 Fashionistas Brochure, introducing new Barbie doll shapes (tall, petite and curvy), new skin tones and hair textures.
This new range of diverse looks to reflect 21st-century America was so secret that the company’s executives code named it “Project Dawn” as in the dawn of a new day so that even their families would not know that Barbie was getting the most dramatic body transformation in her 57-year history.
Still iconic, but no longer impossibly thin, Barbie is the doll for every young girl… everywhere.