Charmed began with a request for a proposal for a DVD package for the eight-season series, Charmed. The box set requirements were only that the package must hold 49 DVDs, be no wider than two Amaray cases placed side-by-side, so that the package would fit on retailers’ shelves and protect the DVDs so that they do not scratch.
Taking a cue from the most iconic item in the series, the Book of Shadows, ICLA created a case-bound book with DVD sleeves. Working with the client’s design team, we provided material samples, various print tests and the binding engineering used for the final design.
The book is case bound and side sewn with spacers that are engineered to provide the exact spacing needed to allow the DVDs to be inserted and the book to remain flat. The covers are wrapped with a printed laminated wrap and quarter bound with printed Arlin, hubs on the spine and two bookmarks to replicate the library bound look of the Book of Shadows.
The DVD pockets are fabricated with uncoated paper liners to protect the DVDs from scratching and the text pages and DVD sleeves are die cut to create a final deckle edge, reminiscent of old-style books.
The Charmed collection is finished by inserting the completed book into a turned edge book tray, engineered to very tight tolerances to hold and protect the book from damage. The tray is wrapped with a printed laminated sheet that provides the customer with a short description of the series and the contents of the collection.