Connor De Phillippi is a young racing prodigy with a bright future. He needed a brand identity to represent his core values and to carry his name into the racing world. Working closely with Connor, ICLA decided to capture the excitement and prestige of car racing by using bold, primary, traditional racing colors and strong imagery. A capabilities brochure was produced along with a new identity and stationery.
The short to medium term goal is to attract right fit sponsorship deals to give Connor the opportunity to hone his talents, raise his profile and become a true racing star of the future. The ultimate goal is to get a spot driving for an IndyCar Series team.