For each new Mattel licensed product, ICLA has been fortunate to produce a brand book for the licenses, so that all marketing materials are produced according to the brand requirements.
For their new license, Mattel has introduced DC Super Heroes for Superteens. “Growing up to be a super hero isn’t easy. Between being a superkid and becoming a full fledged adult super hero are the awkward teen years. Luckily for Superteens in the midst of this dizzying adolescent phase, there’s a place where they’re accepted, understood and encouraged to embrace their super-sides: Super Hero High!!”
The DC Super Hero Content Bible is comprised of a printed laminated turned edge binder with 1” silver rings and concealed rivets. The contents provide the licensees with tabbed sections for the branding rules for the Characters, Locations, Stories, Overview and Extra Credit. Each section provides the back story and detailed character information for each of the Super Hero Girls and Boys.