The 75th Anniversary of Elvis Presley Box Set project began with a request from our client, Sony Music Custom Packaging Group to design three packaging solutions for the upcoming 75th Anniversary of Elvis Presley’s birthday.
The client asked that we design low, medium and high-end solutions for this package and price each one, so that they could select the package that best fit their financial and sales models. The 75th Anniversary Box Set was designed to include 3 CDs that look like vinyl records and a saddle stitched booklet, housed in an elegant box.
Of the three design proposals, Sony selected the high-end package design because it was simple, elegant and yet, still very cost effective. Designed as a 3-panel 3-dimensional box folder with a magnetic flap on the face to complete closure, the box is wrapped with a 4-color printed laminated and foil stamped wrap over grey board and a 3-dimensionsal die cut foam base to hold a digitray within each panel, as in a picture frame well.
Each of CD is affixed to one of the panels that roll fold open to display the three CD set. A 36-page saddle stitched booklet is inserted into a mini well on the backside of the last panel to complete the set.
Produced at a quantity of 10,000 copies, the 75th Anniversary of Elvis Presley Collection sold out in 10 minutes on QVC