Long before boys are old enough to drive, they often have a garage or bedroom full of exotic cars. For nearly half a century, Mattel has been making Hot Wheels cars and trucks to entertain boys with hot rod and “tricked-out” automobile miniature replica toys that are built to the car manufacturer’s original blueprints and detailing. Mattel estimates that as many as 41 million children have grown up playing with the toys.
In 1997, Mattel bought Tyco Toys, the owner of Matchbox die cast automobiles and trucks, which are specifically engineered to be more like real life automobiles and trucks. Although Hot Wheels and Matchbox miniatures were originally intended for children and young adults, they have become popular with adult collectors, for whom limited edition models are now available. The average collector has over 1,550 cars.
ICLA has had the pleasure of printing many of the promotional materials for these two major brands… posters, flyers, brochures, booklets, inserts, DVDs, CD’s, door hangers and coupons.