Since 1991, KC Caps has been the headwear leader in quality, new unique styles, materials, and construction features.
KC Caps has one of the largest inventories in America and develops, manufactures and distributes all products in their factories across three continents.
An annual catalog is distributed showcasing the extensive KC CAPS inventory. They realized the design of the catalog was too cluttered and badly designed, only confusing potential clients and the sales team, which could lead to losses in revenue and be potentially negative to the brand.
So we were approached to fix the problem. We decided to declutter the layout by adding 60 additional pages, allowing us to place fewer caps per page making product selection and retrieval of related information easier. The next step was to come up with a concept or theme to tie the various informational elements together; energetic, modern positive youth with a hint of fashion is the direction we went with. A photo shoot with LA photographer E Leon Myers was commissioned. Putting it all together the results are below.
Feedback for the new design has been fantastic, and the sales team have found it easier to present the KC CAPS inventory to clients.