Mike Greene, President of the Grammy’s for 6 years, had a specific goal in mind when he was referred to ICLA. He wanted to design a unique box to hold his lifetime of music – a collection of 10 CD’s produced over a 30 year period. Mike’s single request was that we design a box to house his CD’s, bringing all of the diverse graphic styles together in a cohesive and creative box set.
To achieve this, ICLA designed and produced a double box set that is hinged both on the top and on the side thereby creating a tableau of individual graphic elements, extracted from his 10 CD collection, that cross over from one panel to the next.
This unusual box set required extreme care in manufacturing, so that crossover accuracy is exact. The box set, as it expands and contracts, morphs from a double box to a single box, creating a unique package that is the first of its kind.