The Pedigree sales kits came to ICLA through Catapult Marketing. Pedigree wanted to provide their sales force with the new line of dog foods, both wet and dry. So, ICLA collaborated with Catapult to create impactful, but convenient presentation cases.
The wet food kit contains 6 cans of the new dog food flavors, six bowls, a place-mat, serving spoon, brochure and flash drive in a printed, laminated corrugated box that opens into an easel.
The dry food kit contains an amber acrylic and black aluminum binder with loose leaf product inserts, a smythe sewn case bound book, and 16 window tins labeled with contents, all housed in a Pedigree messenger bag. The bag has two side compartments holding water bottles and is delivered in a two-piece box with a belly-band.
Both sales kits were exceptionally successful, kicking off the new product lines with class.