Pedigree
Food Sales Kit
ICLA collaborated with Catapult Marketing to create these Pedigree presentation cases.
The wet food kit contained six cans of the new dog food flavors, six bowls, a placemat, serving spoon, brochure and flash drive in a printed, laminated corrugated box that opened into an easel.
The dry food kit contained an amber acrylic + black aluminum binder with loose leaf product inserts, a smythe sewn book, Dogs Rule, and 16 window tins, labeled with contents, with magnetic bases affixed to a printed steel board, all housed in a Pedigree messenger bag, with two side compartments holding water bottles, and delivered in a 2-piece set-up box with a bellyband.